Introduction
Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute
This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visibility and business growth potential will suffer. Video should become a critical piece of the marketing puzzle because of how much video content your audience is consuming
But, with many other companies knowing this, it’s becoming harder and harder to stand out amongst your competition. This is why advertising spend does need to be allocated to services like YouTube in order to gain visibility from your target audience
Although similar to paid search spend, the world of YouTube advertising can seem a bit overwhelming and complicated to navigate at first.
Hence, this guide will walk you through the several aspects of running a successful YouTube channel and make a killing using these tips
Chapter 6
How can Beauty Vloggers grow their YouTube Channel?
Do you have tons of beauty tips and tutorials to share with the world? The beauty vlogging community on YouTube is a warm, accepting, and great place to experiment with new looks and styles, share your secrets, and learn from other beauty gurus like you
Your expertise on all things makeup can take you a long way in the beauty vlogging community, but it never hurts to have a few really great tools and resources to make things easier for your YouTube journey. Check out these helpful tools and tips that can benefit you as a YouTube beauty vlogger.
And, with the help of these simple and effective tips, you should be able to grow your
• Start a Beauty Blog
First of all, you can get more viewers for your YouTube channel by creating and maintaining a companion blog for it. By sprinkling relevant keywords and phrases naturally throughout your content, your blog will start showing up on Google searches for those keywords. If you post quality entries with great tips and other fun and informative content, people searching for beauty tips will find your blog and start reading your content
Then you can help your YouTube channel out with your blog by embedding your YouTube videos in your posts, and your new readers will soon become new viewers and subscribers.
• Mention/Tag Brands Used in Your Beauty Vlogs
Mentioning and tagging brands that you use in your YouTube videos is a great way to get more exposure, too. When you use branded hashtags, those brands’ followers will see your posts when they search through those tags. When you tag and mention the brands using their usernames on Facebook, Twitter, and Instagram they’ll have a higher likelihood of seeing your content, too. Then they’ll be more likely to retweet or repost your content and give you a shout-out. Those brands have many followers, and a simple retweet or repost can give a boost to your YouTube channel.
In fact, if you do a great job of creating quality content and you showcase a brand’s products well, they may even approach you and offer to sponsor one or more videos on your YouTube channel.
• YouTube Collaborations are Effective
Look around online for YouTube beauty gurus who vlog about related topics to yours, and you’ll find a lot of opportunities for collaborations. From collab videos to guest appearances and guest vlogs, YouTubers help each other out all the time by collaborating and sharing their fan bases, and you can, too.
Reach out to beauty vloggers like you, and offer to exchange shout-outs, mentions, and
YouTube links, or ask if they would be interested in cross-promotions on social media. The
more you collaborate and build each other up, the more you can grow your YouTube
• Always Disclose Sponsors and Sponsored Content Next,
if you’ve landed a YouTube sponsorship, don’t hide it. If you’re upfront about your sponsorships, your audience will appreciate your honesty and will know that they can trust what you have to say. You can do this by simply stating something like, “Today, thanks to [Cosmetics Brand]’s generous sponsorship of this episode, I’ll be using their new mascara for this eyelash curling tutorial…” This way you’ve shown the brand in a positive light, and you’re not hiding anything from your audience.
• Pinterest and Instagram Marketing
Beauty vlogging is very visual. When you film a make-up tutorial, you’re showing your viewers how to achieve an end result, and you should be able to showcase that result in images. That’s why Pinterest and Instagram are such great social tools for beauty vloggers on YouTube.
On Pinterest, you can use your pin boards to link to your YouTube videos and playlists, images of other beauty gurus’ work, and much more. If you’re pinning one of your videos, make sure that you set the thumbnail to be a still of the finished look that shows what your audience can expect to achieve.
On Instagram, you can link to your YouTube channel or a playlist on your channel in your profile. Then post the finished results of different tutorials and tips on a daily basis. Be sure to mention in your captions that viewers can click on the link in your profile to see how it’s done.
• Interact and Engage With Your Viewers
Now, remember that your audience is really a community of people interested in makeup, hair, and skincare. They all have different experiences with different products and techniques, and some of them are beauty gurus like you, too. Get involved and engaged with your audience, and you’ll see them posting, tweeting, and sharing your YouTube beauty videos more and more often.
For really effective engagement, read the comments on your videos and respond to them.
And, of course, you can also engage your viewers in your videos. Give shout-outs and mentions for great comments and feedback. Ask them to tell you their thoughts in the comments. Get the conversation going in your video, and then keep it going in the comments and on social media.
• Network With Other YouTube Beauty Gurus
Finally, reach out to other beauty gurus on YouTube for more than just collaborations. Network and build relationships with them. Talk about them positively on your social media platforms. Respond to and retweet their tweets. Get to know them and help build a sustainable community around beauty vlogging, and you’ll be setting your YouTube channel up for long-term success
• Get Royalty Free Music with YouTube’s Audio Library
First of all, do you ever find yourself wishing that you had some royalty free music to use in your YouTube videos? You’d love to use some of your favorite tunes, but you know that there are copyright issues there that you don’t want to mess around with. Instead of limiting your beauty vlogs to no music, though, you can use YouTube’s audio library to download free music for your videos.
You can find the kind of musical beats you’re looking for with searches by genre, mood, instrument, or duration. Be sure to read the attribution requirements on the music you pick, though. Some songs are licensed differently and will require you to include artist attribution with your beauty vlogs. Other than that, have fun finding the best songs and sound effects for your YouTube videos without spending any money.
• Check Your YouTube Stats with Social Blade
Social Blade is a well-established YouTube statistics tracking site that lets you monitor your channel’s growth. On a daily basis, you can track subscriber and view counts to see gains and losses, but that’s not all. You can also compare your metrics with up to three other channels at the same time so that you can look at your progress in terms of other channels in a relevant niche.
• Stay Organized as a Beauty Vlogger with Trello
Whether you’re scheduling collaboration, sponsor meeting, social media chat for viewers, or anything else in regards to your YouTube channel, Trello is an incredibly cool visual organization tool that will help make it easy to stay on track
It’s not only a website, but you can also download the Trello mobile app so you can stay organized, update checklists, and make notes for your YouTube channel on your phone or tablet, too. Trello makes it easy to create schedules, agendas, and task lists, so you can streamline everything you need to do for your YouTube channel on a daily, weekly, or monthly basis.
• Design Things for Your YouTube Channel with Canva
Interested in designing custom thumbnail images for your YouTube beauty vlogs? Looking
to create cool graphics for your social media posts? Want to make great images for your
content? Check out Canva.
It’s never been easier to create custom thumbnail images and/or design graphics for your YouTube channel. Try it out today and see how much more you can add to your beauty vlogs and social media presence
Chapter 7
Tips to create a Gaming Channel on YouTube
If you’re a big fan of gaming content, then you probably already know that there are a lot of YouTube gaming channels out there. Maybe you’ve followed them to beat tricky stages or levels. Maybe you’ve watched reviews to see if you should check out a new game that you’ve been wondering about. Maybe you’ve watched them just for fun.
Whatever your reason for tuning in, you know that you’re not the only person online who wants to make or watch gaming videos on YouTube.
You know that there’s an audience for the kinds of videos you want to create, and you know that you have a lot to contribute as a YouTube gamer. That’s awesome! As you make a YouTube gaming channel and begin your journey, keep these five things in mind:
• Create a Unique Experience for Your Gaming Videos
First of all, you don’t just have to create a gaming channel with a bunch of videos of you playing through games without commentary or any input. These might be useful to a lot of viewers, but they don’t really give your viewers any particular reason to choose one of your videos over any other play-through video.
Take some time to add your own personal spin to your videos. Let your personality shine through to give your content a unique vibe. Provide viewers with a reason to choose your content, and make them look forward to seeing new gaming videos from you
• See It as a Marathon and Not a Sprint
Next, as you make a YouTube gaming channel, remember that you’re probably not going to get a huge following overnight. You’re not going to put up just a couple of gaming videos and miraculously get millions of viewers. Expecting that is like taking off to run a marathon thinking that you’re running a sprint race. In other words, you’re going to burn out fast, and you won’t hit your goal.
Your channel will grow, slowly but surely, and you’ll see new viewers and subscribers engaging with you on YouTube and across social media. It might not happen all at once, but if you stick with it and let your passion for gaming push you through the hard times, you’ll get there
• Viewers Are Essential to a Gaming Channel’s Growth
However, you can’t really get there if you ignore your viewers. They’re the people who tune in, like your videos, and subscribe to your gaming channel. They’re the ones who’ll share your videos on Facebook and Twitter, and they’re the ones who’ll help you really grow your channel – if you engage with them.
The more you build a relationship with your audience, the more they’ll support you and the faster your gaming channel will grow.
This means responding to their comments, taking video requests, giving them shout-outs, and inviting every opportunity to engage with them, from asking questions on Facebook (and responding to answers) to making Q&A videos on YouTube that specifically answer the questions your viewers have asked in the comments.
• You Need to Build a Presence Outside of YouTube
In addition to your YouTube presence, when you make a YouTube gaming channel, you need to have presences across social media. Create pages and accounts on Facebook, Twitter, and/or Instagram, and use these platforms to give your audience content that they can’t get from your videos. Take them behind the scenes. Show them some bloopers. Share gaming tips and content. Host a live streaming Q&A. There’s a lot you can do!
Have fun engaging with your audience and providing them with more content on social media, and your channel’s brand will see a lot more recognition. Make sure that you post different content to each of your social media pages, though. You want to give your followers exclusive content, posts, and videos on each platform so that they have a reason to consistently follow you on all of your online presences
• Maintain an Uploading Schedule for Gaming Videos
when you make a YouTube gaming channel, you have to be consistent with your videos. Post your uploading schedule on your channel’s home page, on your social media profiles, and in your video descriptions.
That way, your viewers will know when they can expect more content from you and when they should click over to YouTube for more videos. This helps create more momentum for your channel because your return viewership will increase as people know when to come back for more content.
Of course, just posting your uploading schedule isn’t enough. You also have to stick to that schedule. Choose a frequency that you can live with. If you can’t upload a gaming video every day or every other day, that’s okay. Uploading one video per week consistently is better than uploading randomly and constantly falling behind on your promised schedule.
Conclusion:
These are five important things to keep in mind when you make a YouTube gaming